ORIBE HAIR ALCHEMY FORTIFYING TREATMENT SERUM

Discover hair’s ultimate strength. This treatment elixir combines our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein with phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Imagine invincible hair.

BENEFITS:

• Reinforces and strengthens fragile hair from the inside out
• Hydrates strands, locks in moisture and enhances softness
• Forms a scaffold around each hair fiber to protect from external aggressors
• Improves the tensile strength and elasticity of each hair strand
• Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.
• Provides 450° F heat protection

Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements.

Multi-Action Hyaluronic Acid Complex rehydrates from within to deliver a surge of moisture and increase elasticity.

Cotton Seed Extract strengthens and promotes elasticity to prevent breakage while adding softness to each strand.

Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf and Plant-Based Protein) penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, preventing breakage caused by brushing, styling and external aggressors.

Green Tea and Plant Polysaccharides protect from environmental stressors by preventing the adhesion of pollution particles on hair.

Phytoceramides act as a barrier on strands to prevent moisture loss while enhancing shine.

Hair is 2.9x more elastic and 133% stronger.*
*Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.